Use Web Pay Per Click Advertising to Make Money at Home
per click advertising can produce quick exposure and sales for your work from home business.
There are times that organic search engine optimization (getting on the search
engines first page without paying) will take longer then you are
willing to wait to make money at home.
have the time and the proper hosting provider such as
Site Build it!, then organic
search engine optimization will work for your home based business. However to
speed the process up you may want to use web pay per click advertising to
increase customer flow to your website now.
per click advertising uses the principles of key word bidding to get your
particular product placed on the top bar or side right bar of a search engine
results page. These are often called sponsored ads, links or sites. You will
see them when you search for a keyword on Yahoo, Google or MSN Live.
Pay per Click Advertisers:
Yahoo! Search Marketing
- MSN Live
Keywords are the words that people will put
into search engine searches to find your product or service. The more specific
you are with your keywords the better the chances are that people who find your
website will want to buy your product. If you use keywords that are generic you
won't get very good results and will lose a lot or even all of your home based
business advertising budget quickly.
The ability to
work from home using web pay per click advertising can be very lucrative. Your
main objective is to keep the bid price
for the keywords you are trying to use as low as possible but still high enough to get
into the top three positions.
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Web Pay Per Click
Advertising Tip: I have found that the 3rd
position is one of the best since most people will click on the first two
positions first for comparison shopping before they come to your product page. By the
time they get to your product page they will already have a price in mind and if
you match that price and/or offer an additional incentive such as free shipping
you are likely to close the deal. This would have saved you a consider amount
per keyword and yet you still made the sale.
There are many different web pay per click advertising sites available. I have used all of them and when I am experimenting with keywords I find that it is most cost effective to use advertisers that are very inexpensive to test with. That is why I like
Always stay on top of your
marketing efforts. The particular keyword you use and the results you get from
your marketing campaign must be monitored to insure that you are getting the
desired clicks and sales ratio necessary. You can make decent money at home with
this type of marketing if you keep a close eye on your advertising campaigns and
There are many other ways to promote your home based business on the internet. My article; Internet Marketing Strategies for Your Small Business Marketing Plan,
contains many different ways to help promote your business. Remember web pay per
click advertising is only one method. Do not forget to use the other types as
well to create a well rounded marketing campaign.
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