internet marketing strategies
internet marketing strategies

Internet Marketing Strategies for Your Home Based Business

There are many great internet marketing strategies that you can use in your small business marketing plan. All of these will greatly improve your company’s exposure and increase your bottom line. If you make marketing your home based business one of your top priorities, the sky is the limit to your success. 

Some Internet Marketing Strategies: 

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Publish an Ezine Article 

An ezine is basically an online magazine that caters to a niche or special interest subject matter. Most internet sites are now considered an online magazine and hence the word ezine.  One great way to post an article about your company is to publish an ezine article talking about various aspects of your business or services. Not only are you marketing your home based business you are using one of the most effective and powerful internet marketing strategies available. 

These articles should have general interest and be informative. A great resource for publishing your articles is EzineArticles.com. There are many other resources which you can find by doing a web search under ezine article posting.  


Important Tip: You do not want to copy your own webpage directly to them but change the page around before posting. Search engines sometimes will consider your page a duplicate and will not give your website the credit for being the original source. This may also put your pages in the supplemental pages on some search engines.  

Use Video to Drive Sales 

This new internet marketing strategies is highly effective. More and more small business marketing plans are including video to drive sales. Many companies are setting up special video pages to help sell their products and services. With more people converting to broadband technology, it is much easier to receive and view company and product videos directly from a website or blog.     

One such source is  WebcastingZone.com. If you do a search under web casting or web video production you will find many more. This method is a highly proven method to market your home based business.

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Post a Company Blog on the Internet 

Some websites such as Site Build It have a blog integrated into the software where each page becomes a blog. If your website doesn’t have this option, you can set up a free blog with Yahoo, Google or MSN Live and start posting information about your site or company on them.  

Once you have a blog set up, you will want to register your site with Technorati Feed Burner and  Blogarama. They will help market your home based business by posting your blog feeds from their websites. This small business marketing strategy will syndicate your company blog to numerous potential customers all over the world. This is still growing technology and many businesses aren't taking advantage of this.

Add Your Website to Business Directories 

There are many websites that are strictly business directories. They help in marketing your home based business by allowing you to post your website address in their categories. Some will charge a fee but others are free. Not only will this help web surfers find you, it will also help with your website rankings on some of the search engines.  


There are literally hundreds of free and fee based business directories on the web today. This internet marketing strategy alone can help you drive thousands of potential customers your way.  

Social Bookmarking 

Social bookmarking is a web-based service to share internet bookmarks. You can do this with various free online services such as Google, Yahoo and MSN Live. Create the links that you want to share with your readers and business associates. Then share them from the website in which you created the links. 

A small business Marketing Tip: You can easily add these links to your email signature and it will become part of your daily email correspondence.

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Use Free and Paid Web Based Classified Ads 

When marketing your home based business you should always include classified ads. They are not always easy to find but they are out there. Start by using the search engines to find free classified ads.  There are numerous services that you can pay to use as well.

I have even used off line daily newspaper classified ads as part of my small business marketing efforts. It can be highly effective as well.

Pay Per Click Advertising 

Pay per click advertising is the most expensive of the internet marketing strategies. If it is done right you can reap huge returns. The key here is to make sure that you use the least expensive key words to get your message across. Most of the pay per click advertising companies show you what words cost the most and give you an approximate monthly budget.  

Pay per click advertising can eat up your monthly marketing budget quickly if you do not take the time to monitor and test what keywords are working. I made a very costly mistake when I first started pay per clicks by using very generic keywords.  

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Conclusion: 

These internet marketing strategies will help get your home based business marketing off to a solid start. Your business website and or blog exposure will increase as well as your potential customer base.

Creating a small business marketing plan can be challenging when you don't have a large budget. Always try to think outside the box when marketing your home based business. The internet is growing and changing on a daily basis. Keeping up to date on the newest trends will keep you miles ahead of your competition.

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