home based business marketing
home based business marketing

Home Based Business Marketing Ideas and Strategies



Home Based Business MarketingThere are many home based business marketing strategies available. It doesn't matter whether your home business is on the internet or off the internet there are numerous proven and effective ways to get your home business marketed inexpensively. Below are some excellent ways to get the marketing lift needed.

Marketing is the backbone of your home based business and it's success. Below are some excellent ways to get the marketing lift your home business needs.

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Home Based Business Marketing Strategies and Ideas:

  • Search Engine Optimization

  • Link Exchange within related fields

  • Affiliate Programs

  • Opt-in Emails

  • Local and National Newspapers

  • Trade Magazines

  • Trade Shows

  • Door Hangers

  • Flyers or Handouts

  • Free Online Classified Ads

  • E-zines

  • Newsletters

  • Blogs

  • Promotional Pens, Caps, T-Shirts etc.

  • Bill Boards

  • Bus Benches

  • Coupons

  • E-books

  • Fund Raisers

  • Direct Mailings

  • Friends and Family

  • Business Cards

  • Car Signs

  • Business Associations

  • TV Commercials

  • Radio Commercials


As you can see there are numerous ways to market your home business. Start by checking out a few of these marketing strategies at a time and test their effectiveness. One very important aspect of home based business marketing is to track and monitor the results of each type. You want to be sure you are getting the best bang for your advertising dollars.

For each dollar you spend within these marketing strategies they must be recouped. Keep in mind how many sales will be needed in order to recoup the initial up front cost of your home based business marketing campaign. Then track sales to make sure that you are making the profit you expected.

I have found that when I started one of my companies I didn’t track how effective my marketing strategies were. I was selling a lot of products but it wasn't until my accountant had me look over a month of marketing costs did I see that I wasn't making the profit I expected. The advertising was costing me more then I was making in profit! I didn’t take the time to closely monitor this situation and I lost thousands of dollars by not checking the actual cost of my business advertising.

Bottom Line: Test and monitor your home based business marketing strategies. Track the sales of each marketing strategy and the costs associated with them. Be sure that you are making the profit you expect. If you are an internet business this article for internet marketing strategies will give you more ideas.

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