for Customer Retention
More Income - They are
your home business revenue life line.
Free Word of Mouth Advertising
- They will become your unpaid advertisers
-They will insure
constant sales for your home based business
Builds Long Term
Relationships – They will become your long term friends
– They will help you in your home business success.
When you run a home based
business the first thing you will try to figure out is the Rate of Return on
Your Investment (ROI). That investment includes all of the costs associated with
gaining new customers that I mentioned above. If you figured out the cost
broken down per customer you will easily realize that you don’t want to keep
losing customers you already have. They cost you too much to get. Customer
retention benefits your home business by having a continuous flow of happy and
satisfied customers purchasing your great products.
Word of Mouth Advertising
How often have you used a
great product or service and was happy to tell people about your
purchase? If the business offered excellent customer service you would probably
start telling friends, family and business associates immediately after the
initial shock wore off. You might be at work, home, meetings or at parties when someone
mentions that they are looking for something that you use and like. It is really
easy to tell people about your great experiences when you are trying to help
them solve their problems.
Excellent customer service will keep them talking about your home based business as well as coming back and purchasing more items. Use these
customer service tips to help enhance customer retention. Repeat customers offers your home business a steady stream of income which will increase your rate of return on your investment of time, energy and money.
Builds Long Term
Customer retention relies
on trust. If you keep a satisfied customer for long periods of time then you
actually become or almost become good friends. The longer anyone does business
with you and your home based business their level of trust continues to grow.
These customers are proof that your business is offering exactly what is needed
to fulfill their needs.
When you retain customers
and have long term relationships then there are many more chances that one of
your customers will be able to help your home based business in other ways. You
may find that one of your customers is a real estate broker or attorney.
Possibly they know of a great advertising firm etc. The point is that it is
easier to be referred to great services and products then to cold call from the
Customer retention is the best way for your home business to grow and succeed. Offering excellent customer service and doing your best to retain them will reap you many rewards. When you lose a customer try to find out why. Was it your product or service? Where are they purchasing now? Did you lose their order? How can I get them back? After you lose a customer start asking those questions immediately. You want to correct the issue if possible and not lose any more. Don't take it lightly.
Customer retention is much
more cost effective then getting new customers. Your home based business has
spent time, money and effort to acquire new customers. You now have clients who already know you and
have given you money before. You have gained their trust and confidence.
Offering excellent customer service and applying my customer service tips will increase their purchases and improve
your home business cash flow.