Business Communications and Your Business Success
There are many forms of business communications. Each type is designed to create the same outcome, which is to make a sale. It is amazing how many of these we forget to use when running our home based businesses.
Sometimes just a quick reminder is needed to get our creative juices flowing again. I created the list below to not only remind us of the various ways to make a sale but also to help us realize that there are many avenues we might need to include in our sales arsenal.
Business Communications Forms
- Customer Relations
- Consumer Behavior
- Public Relations
- Media Relations
- Community Engagement
- Research & Management
- Reputation Management
- Employee Engagement
- Event management
As you can see, there are numerous business
communication methods. Many times we just think of marketing or just one aspect
such as advertising. But as a home based business owner you will realize that
each of the above types needs to be address within your daily activities.
What exactly is marketing? Marketing is the ongoing process of moving people closer to making a decision. To make the decision to purchase, use, follow or conform to someone else's' products, services or values. In my opinion if it does not lead to a "sale" then it is not marketing. This page has some marketing ideas.
When we think of branding we think of specific
products. Many times we may not know the manufacturer but we know the product
and what it does. The reverse can be true as well. We know the manufacturer but
we do not know all the products they represent. Small businesses use branding to
help distinguish them in their product or service niche. Think about how you can
make your product/service home based business stand out.
How we handle our relationship with the
customer will say volumes about your business. Customer service should be
primary. If you do not treat each customer like gold you will be wasting a lot
of time and money. Getting and keeping a loyal customer can increase your sales
by creating repeat business. It is also easier to make a sale to a customer that
already knows your product/service or company.
Many businesses dump thousand's of dollars down
the drain by always looking for new customers but not meeting the current
customer's needs. These repeat customers are your life line. You already spent
money to get them, now let your business shine in their eyes!
Consumer behavior is the study of how people
buy, what they buy, when they buy and why they buy. It is an accumulation of
market research so you can target your customers in your niche market segment.
Researching your customer base and knowing what will trigger a sale is a
business communications essential.
Business Communications Promotional Links
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Advertising is the activity of attracting
public attention to a product or business, through paid announcements in the
print, broadcast, or electronic media. Marketing through paid advertising helps
to promote your business. Wise use of this type of activity will allow your
company to reach the masses. How big do you want to go?
Public Relations are a type of promotion
intended to create goodwill for an individual or a institution. Could your home
based business sponsor a little league or a cause that you have an interest in?
Supporting your community and causes that are important to you helps to build
public relations for your business.
Media, such as newspapers, television, radio
etc. is an excellent way to get your business promoted. If you have a good
story, a new product or an interesting twist to the business model many times
you will get your business information out to the public for free.
Corporate communications is the process of
making information and knowledge exchanges easier with internal groups and
individuals that have a direct relationship with your business. It is concerned
with internal communications management from the standpoint of sharing knowledge
and decisions about the business with employees, suppliers, investors and
partners. Even if you are an individual business owner you will need to have the
proper communications with everyone associated with your company.
How does your home based business integrate
with the community? This is a little bit different then public relations, since
the intention is to help the community only. Not promote your company. Often it
will inevitably come back to help your business, but that was not the reason
your company got involved.
Research and management communications are
important to your home based business. With the vast amount of research,
management tools and materials available today there is never a lack of
information. Home based businesses have just as much advantage as the huge
Your company's reputation will go a long way in
your business success. The better your small business is viewed by others the
more likely you will receive referrals from customers as well as other
How well do you communicate with others? Do you
need to brush up on your own skills? Increasing your own business communication
skills will help your business in numerous ways. First you will be able to
project your personal image as well as your business image more clearly through
writing, speaking and physical persona.
If you have employees or are thinking about
having them, then you need strong business communications with them.
Communication with your employees can make or break your business. Does your
employee know exactly how you want every detail of their job done? Do you have a
check list of tasks? Are their responsibilities written down and verbally
spoken? Take time to be sure that your business communications with your
employee is more then adequate. It will save you thousands of dollars in hiring
and recruiting when everyone knows exactly what is expected.
Online business communications can be from how
you handle your emails to website and online store promotions. How does your
home based business communicate on the internet? Do you have your website on all
your emails that you send out? Does your online presence say "Welcome”? What
message are you sending to your customers?
Event management studies the business brand,
identifies your target audience and then helps you to create an event concept.
All types and forms of information is needed to create an event such as a grand
openings, company celebrations etc.
The business communications message is
conveyed through various channels including the internet, print (Publications),
Radio, Television, outdoor and word of mouth. Utilizing the above channels in as
many ways as possible will continue to drive your sales to new highs.
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