What Are Affiliate Programs?
Affiliate programs are
marketing relationships between one or more businesses (or individuals) in which one business
promotes the other business in return for compensation. Let me give you an
example.
You have a business called XYZ and you want to promote a business
called "Widgets are Us". For every customer that your business XYZ referred to
Widgets are Us and that customer purchases, your company will get a percentage
or fixed amount of the sale.
The advantage of this is that all your company did
was refer a customer to the Widgets are Us company and your company XYZ made
money. Your company XYZ didn't have to sell the product, package and ship the
product, deal with customer service or inventory, do any warehousing, deal with
employees or worry about the payment from the customer.
Online
affiliate programs offer home based internet businesses (and non internet
businesses) the opportunity to promote products and websites that are already
set up by another business. You as the "affiliate partner" will market these
products and or services and receive a commission or fee for sending customers
to other company. A great article that I found is The Unicorn, The
Dragon, And...The High-Earning Affiliate.
Advantages of Affiliate
Programs
- No Inventory or Warehousing of Merchandise
- No Merchandise
- No Employees
- No Shipping, Handling or Packaging
- No Direct Customer Contact
- No Product Returns
- No Payment or Fraud issues
Disadvantages
- No Control over how your referral was treated
- No Repeat Sales
- One Time Sale for all Your Efforts (some times)
- Affiliate may go out of Business
- Unable to Get Customer E-mails as easily
- The Program may be dropped by the affiliate company
As you can see there are advantages and disadvantages to these programs which
you will need to take into consideration. This is where your business plan will
help you to make the decision of whether an affiliate program will fit into your
home based business or not. There are many businesses that have their own website and products and
incorporate these programs for extra sales. When I weighed the advantages and
disadvantages, I found that the advantages are much greater when you find the right affiliate relationship. Finding the right program can remove all or almost all
of the disadvantages.
Can I Start One for My Home Based Business?
Yes, you can set up your own affiliate program to
help promote your business. Many smart business people utilize this tool as one
of their home based business marketing plans. If it is set up correctly, you will have the
power of numerous companies and individuals marketing your business
products or services. It can be a very strong income stream. One company
that allows you to publish your digital products is ClickBank.
Most of these programs have the software to track which individual and company
referred the customer and how much of a commission or pay out they will receive.
I found an
excellent free course called the Affiliates Master Course which you can download. Once you get this course you will be amazed at all the
incredible information. It is filled with valuable insights and ideas. I have
also put the free email course on this page below in case you would rather
receive the email version.
Click here and send a blank e-mail to receive The Affiliate Masters course... It's an intensive 5-Day e-mail course on becoming a high-earning affiliate champion.
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